By Roger Munn 11/05/2017

Under: PPE and Workwear / Team Welfare

Top 5 Benefits of Branded Workwear and Safety Gear

1) Advertising and brand awareness

Your staff are your biggest asset: branding uniforms is a highly cost effective form of advertising and an easy win when it comes to getting your brand identity out there. Whether it’s members of the public, customers or other businesses, your employees are interacting with people every day.  Branded workwear turns your team into brand ambassadors, gets your name seen and generates business interest.

Don’t forget, branding can go beyond your company logo. You can reinforce brand identity with company colours or add embroidered contact details to make it easier for prospects to get in touch.

2) Employee wellbeing and productivity

Providing staff with a quality, well-designed uniform sets an example of how you wish your team to appear and shows your team you care about their wellbeing and comfort. What’s more, it’s been proven that feeling smartly dressed tends to make you work harder.

When you add a branded element to workwear, you’ll also be building a culture of belonging and improving team morale. Employees who wear branded clothing feel more connected to their workplace and are more likely to accomplish their responsibilities with a sense of pride and accountability.

3) Customer relationships

Good customer relationships are at the heart of every business. When your team members interact with customers or the public, it’s important they are easily identifiable and set a good first impression. Branded workwear helps to boost staff visibility and improve customer perceptions with a professional brand image. Branded uniforms also make staff look more approachable and puts customers at ease, helping to build trust in your team.

4) Health and safety

Ensuring your team are quickly identifiable plays an important role in keeping them safe. Particularly in industrial settings where there are multiple hazards, it’s vital that staff can be seen and that anyone who isn’t an employee can be quickly recognised on site.

In many industries, your workwear will also need to provide extra protection against hazards to reduce the risk of accidents. This could include: branded workwear and clothing, thermal workwear for cold weather conditions, wet weather gear or branded hard hats.

Remember to consult with your team before ordering new equipment. This will ensure employees feel involved in the process and help you get the right specification and sizing for the task at hand.

5) Money saving

Investing in quality workwear and safety gear is cost effective in the long run: cheaper alternatives may reduce comfort and productivity and will need replacing more frequently. While it may be tempting to opt for the initial saving of unbranded uniform, the benefits of branded uniform will more than justify your investment.

When sourcing workwear and safety equipment, it is important to build a relationship with a trusted supplier. At Enfield Safety, our extensive range of quality work clothing and safety equipment means we are well placed to meet your needs. Our dedicated inhouse design and embroidery team will take care of your project from start to finish.

Contact us today to discuss your requirements with one of our Safety Champions on: 0333 003 5710.

Enfield Safety – no one works harder to bring you health, safety and welfare products at the right price, on time, every time.